MarketingCommunity & event experience
One community.
A connected
event experience.
Registration, team presentation, champion prediction, Chaos Cards, LiveScore and sponsor activation, connected around a real community anniversary.
Event systemsGamesAdvWhatsAppSonic Hook
In-house community project · Connected physical and digital event
Context & objective
The idea behind the experience.
PickleChill wanted its first anniversary to strengthen community identity, create participation before event day and give sponsors a meaningful place in the experience.
What needed to work
Connect the organiser’s operational needs with a community experience people could understand, join and remember.
From interest to experience
A clear journey through the project.
- 01Register
Collect participant details.
- 02Form teams
Prepare player allocation and the team board.
- 03Build anticipation
Invite champion predictions and explain Chaos Cards.
- 04Play live
Connect gameplay, LiveScore and sponsor activity.
- 05Learn
Collect feedback and review recorded website activity.
Delivered work & visual references
See the experience.
Explore the supplied artwork and interface captures. Select a view, scroll longer screens, or open the complete original.
Choose a view to explore the project.
Scroll inside the preview to see more.Select the image to view the complete original.Reported outcomes
Evidence from the original campaign period.
Figures refer to the original campaign reporting period. Website events are recorded interactions and can include multiple actions by one visitor; they are not attendance or reach totals.
Defined scope
What 360 delivered.
Event identity
Positioning, visual direction, event collateral and theme song.
Registration & teams
Participant flow, player numbers, draw preparation and public team visibility.
Participation
Champion prediction, lucky draw and Chaos Cards presentation.
Event-day systems
LiveScore and coordinated sponsor touchpoints.
Post-event learning
Feedback collection, media documentation and analytics review.
Start with your goal
Build something around your audience.
Use this project as a conversation starter. The right scope depends on your users, content, operations and intended outcome.
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