MarketingGive the partnership a clear role.
Agree the sponsor’s presentation across selected event assets, digital pages, displays or activity touchpoints. Confirm the placement and permissions with the organiser.
360 Marketing · Event & Campaign Systems
Give the sponsor
a part in the experience.
Turn an agreed sponsorship into a useful audience moment — at the event, on a campaign page or through an interactive activity.
Plan the brand presence, participation and follow-through together. Define the assets, operating responsibilities and records before launch.
Three parts of the brief
A presence people notice.
An action they can take.
Make the next action relevant.
Invite a booth visit, product discovery, registration or scoped interactive activity that suits the event and the sponsor’s objective.
Prepare what happens afterwards.
Define the acknowledgement, team handover, prize or offer handling and available activity records. Assign responsibilities before the activation runs.
Related actual work
Part of a real
community event.
The photographs below document the PickleChill anniversary event. They show the activation context, without implying a measured sponsor result.
Brand presence within the occasion.
The anniversary presentation gives the activity and its partners a shared event context.
Participation within the experience.
Chaos Cards show one of the event’s audience activities. A sponsor-specific mechanic would have its own agreed creative and operating rules.
PickleChill 1st Anniversary
Registration, team presentation, champion prediction, Chaos Cards, LiveScore and sponsor activation were connected around the community event.
Explore the project →Plan the record
Agree what will be recorded.
Report what actually happened.
- Brand assets & execution
- Retain the agreed artwork, placement list and available event photographs.
- Participation
- Record entries, submissions or activity completion only where the selected system captures them.
- Offers & redemption
- Agree the rules and capture method before including claim or redemption counts.
- Follow-up
- Confirm which enquiry or participant records can be handed to the relevant team, with the required consent.
QR scans, leads, redemptions and sales are different measures. Tracking, reporting fields and handover are confirmed for the specific activation.
A managed activation
From the partner brief
to the event record.
- 01
Define
Audience, sponsor objective, event context and the agreed role.
- 02
Design
Placement, creative, participant action and any page or activity build.
- 03
Prepare & run
Approvals, team responsibilities, testing and event-day operating arrangements.
- 04
Review
Summarise the agreed execution evidence and captured activity.
Useful details
Before we begin.
Can you help activate a sponsor we already have?
Yes. We can plan and produce the agreed presence and audience journey around an existing partnership. Sponsorship acquisition, venue access, production and event-day staffing are confirmed separately where required.
Can the activation include a game or lead form?
A suitable GamesAdv activity, registration form or campaign page can be scoped into the journey. Agree the content, participation rules, data fields, consent and any prize handling before production.
Is this the same as advertising inside Super Rally?
Event sponsorship and in-game advertising are separate offers. Court surfaces, usable products and Cup partnerships are reviewed through the dedicated In-game Advertising service.
Can you guarantee an audience or number of leads?
Audience commitments and deliverables depend on the event and partnership agreement. Reporting covers the execution and activity actually recorded for the selected scope.
Connected services
Connect the activation
to the right experience.
Event & Campaign Systems→Bring event pages, participant records and operating steps together.Registration Management→Define the participant intake and organiser review.Interactive Campaigns→Scope a relevant playable activity and selected customer action.In-game Advertising→Explore a separately scoped presence within the game environment.
Bring us the brief
What role should the
sponsor play?
Share the event, audience, sponsor objective and assets already agreed. We’ll help define the activation and delivery scope.