Solution Blueprint · Reach

WhatsApp Marketing —
from reach to conversion.

Build a complete WhatsApp marketing journey—from managed campaign delivery and trackable customer actions to automated engagement and structured follow-up.

4
Stages: reach, track, engage, convert
6
Divisions behind one journey
1,200+
Brands served since 2007
Why reach alone does not convert

Reaching customers is only the first step.

Without tracking, response handling and follow-up, campaign attention can disappear before it becomes business.

  • Campaign delivery is disconnected from customer action
  • Clicks and enquiries cannot be attributed to the right source
  • Replies arrive, but ownership and follow-up are inconsistent
  • Campaign learning is lost instead of improving the next rollout

The opportunity is not just to send—it is to connect reach, action and conversion.

What you get

Four things that land in your hands.

The journey is further down the page. This is the shorter list: what a rollout actually hands you, in the order it arrives.

01

A campaign plan you approve first

Audience definition, message variants, send windows and a proofing round. Nothing leaves the system until you have signed off the copy and the list.

02

A managed send with a record you can check

360 Reach runs the delivery and returns a per-batch delivery record, so “it was sent” is something you can verify line by line rather than something you are told.

03

Every destination tagged to its source

Each link, campaign page and WhatsApp button carries its own source through GoWhere, so an enquiry can be traced back to the message that caused it.

04

A read-out within 48 hours

Delivery, action and response broken down by segment, with a plain recommendation on what to change before the next rollout.

Powered by

WhatsApp Marketing is the solution category. 360 Reach and the other specialist divisions supply the capabilities selected for each rollout.

Track record

Evidence, not adjectives.

Campaign performance is reported per rollout, with delivery and action data you can check.

80–95%
Typical delivery range
180M+
Messages delivered
48h
Standard reporting turnaround
“I started using 360’s WhatsApp system in January 2022. The staff guided me closely from scratch, responding even after working hours. The system significantly reduced the tedious work of replying to repetitive inquiries. In just two short months, this system helped me generate at least RM40K in commissions. Highly recommended!”
The Great Haus · Property & Sales Agency
RM40K+ Commissions in 2 months

Figures shown are indicative ranges from prior rollouts, not a guarantee. Actual results depend on list quality, offer and follow-up capacity.

Best for

Campaigns that must move beyond delivery.

Use the complete solution when reach, customer action and follow-up need to work as one journey.

This is built for you if…
  • Brands planning managed WhatsApp campaign delivery
  • Multi-agent teams that need ownership, standards & visibility
  • F&B / Retail / Property / Education / Clinics
  • Businesses that want campaign attribution, not guesswork
  • Teams aiming to convert faster and retain customers after purchase
This is probably not for you if…
  • One-off blasts with no objective beyond volume
  • Unverified or purchased contact lists
  • Campaigns that cannot allocate anyone to handle replies
  • Buyers looking for the cheapest per-message rate alone
How it works

A simple 4-stage journey.

Reach the right audience, track action, capture intent and follow up as a system.

  1. Reach

    Use 360 Reach for managed Mass Blast, Local Action or Official WhatsApp campaign delivery.

    Campaign Delivery 360 Reach CDR
  2. Track

    Route campaign actions through GoWhere links, pages or forms so source and response are visible.

    Track Attribution Action
  3. Engage

    Use automated replies, forms or interactive experiences to capture intent and guide the next action.

    Engage Capture Qualify
  4. Convert & Retain

    Use 360connect to assign replies, manage pipelines, automate reminders and continue follow-up.

    Convert Retain 360connect
Recommended stacks

Choose how far the journey needs to go.

Campaign delivery can stand alone. Add tracking and conversion only when they improve the objective.

1 of 3 divisions

Campaign Reach

360 Reach

Managed WhatsApp campaign delivery with preparation, proofing, updates and reporting.

ReachDeliverReport
2 of 3 divisions

Reach + Track

360 Reach GoWhere

Deliver the campaign, then measure clicks, forms, WhatsApp actions and leads by source.

ReachTrackAttribute
2 of 3 divisions

Reach + Convert

360 Reach 360connect

Generate response, then manage automated replies, lead ownership and structured follow-up.

ReachAutomateConvert
Complete Journey
3 of 3 divisions

WhatsApp Marketing System

360 Reach GoWhere 360connect

Managed delivery, action attribution and structured conversion in one connected rollout.

ReachTrackConvertRetain
FAQ

Common questions

Short answers for the questions buyers usually ask first.

Is WhatsApp Marketing the same as 360 Reach?
No. WhatsApp Marketing is the complete solution category from reach to conversion. 360 Reach is the specialist division responsible for managed campaign delivery.
Can you track which promo or location works?
Yes — with GoWhere attribution, you can compare performance by campaign, location, and channel.
Can we use 360 Reach without the complete solution?
Yes. Campaign delivery can stand alone. GoWhere and 360connect are added only when tracking, automation or structured follow-up supports the campaign objective.
We already get WhatsApp inquiries. Why do we still lose leads?
Usually due to missing standards: assignment, reminders, response SLAs, and pipeline visibility.
Built for a connected journey.
Built on 360Marketing campaign experience since 2007, with rollouts designed for clarity, measurement and repeatable execution.
Get a WhatsApp Marketing Plan

Ready to connect reach with conversion?

We’ll assess your campaign objective and recommend whether to start with 360 Reach, add tracking, or build the complete WhatsApp marketing journey.