MarketingDeliver the message.
Prepare the campaign and select Mass Blast, Local Action or Official around the sender, format and audience requirements.
Compare routes →360 Reach · Campaigns & Follow-up
Send with a purpose.
Plan what happens next.
Bring managed WhatsApp delivery, a clear customer action and the right follow-up into one campaign brief.
360 Reach manages the send. GoWhere can provide the destination. 360connect can support the conversation and agreed workflow after a response.
One campaign brief
Reach. Action. Follow-up.
Choose the components the campaign needs. Each service has an agreed scope; a managed send does not automatically include the other platforms.
Give people a destination.
Use a suitable website, registration page or GoWhere campaign page for the offer and the agreed customer action.
Explore campaign pages →Continue the conversation.
Handle relevant enquiries, retain customer context and configure the next response or team workflow where included.
Explore follow-up →Plan the response
What should someone do
after reading the message?
Register or reserve.
Link the invitation to event details and registration. Configure confirmation or reminders when they are part of the brief.
Ask a useful question.
Send the offer to a suitable destination or enquiry channel, then define the information the team needs to continue.
Take the next action.
Connect a relevant promotion or update to the selected claim, booking or follow-up process.
The destination
Keep the next step
easy to find.
A campaign page brings the offer, details and action together.
Use an existing suitable page or scope a GoWhere setup. Decide the customer action, information required and any source-linked tracking before sending.
Explore pages, leads & tracking →Keep the evidence clear
Delivery is one record.
The customer journey adds more.
- Delivery
- The managed campaign’s final sending records.
- Action
- Supported link or page events when tracking is configured.
- Lead
- A submitted enquiry or registration captured by the selected setup.
- Progress
- Team stages and outcomes that are recorded in the agreed workflow.
These records have different meanings. End-to-end attribution and custom reporting require the necessary connections and implemented tracking.
Useful details
Before we begin.
Can we start with campaign delivery only?
Yes. 360 Reach can manage the agreed send and delivery report. An existing website or enquiry destination can be used where suitable.
Are GoWhere and 360connect included automatically?
Included services depend on the selected Reach Plan and proposal. A 360connect subscription, bespoke workflow or external integration is confirmed separately.
Do replies automatically arrive in our 360connect Inbox?
The reply destination and hand-off depend on the selected sender, CTA and connection setup. We agree the journey explicitly rather than assuming campaign-assigned sender replies enter your workspace.
Does sending guarantee enquiries or sales?
Delivery, visits, submissions and sales are different events. Results depend on the audience, offer, destination and follow-up; reports reflect the evidence actually captured.
Connected services
Review the service
behind each step.
Let’s work through it
What should the
campaign lead to?
Share the audience, offer, timing and customer action. We’ll help shape the send, destination and follow-up scope.