Marketing
Company anthem
360Marketing
A company identity carried through a brand song, with English, Chinese and bilingual recordings.
360Marketing · English
Meet 360Marketing →
Sonic HookHear it once.
Remember it forever.
Turn your brand message, product benefit or campaign idea into an original song.
Start with a complete song, then prepare agreed short cuts for videos, social content, ads and events. Language and style versions follow the creative brief.
Selected Sonic Hook work
Three brands.
Three different sounds.
A selection of our work. Choose a recording, then press play.
Explore the full Sonic Hook portfolio ↗
Celebration product
BlissPOP
A bright celebration identity for shared wishes and surprises, explored across languages and a separate musical style.
BlissPOP · English
Explore the product & brand case →
Family product story
Finding Chess
A warm family story expressed through an original song, connected to the product’s store and storytelling.
Original recording
Finding Chess · Original recording
Explore the store & storytelling case →Supplied song recordings demonstrate different creative briefs. Recording lengths vary; delivery formats for a new project are agreed separately.
The core service
One original song.
Built around your message.
Make the brand part of the song.
Shape the USP, product benefit, promotion or event theme into lyrics, a hook and a musical direction that fit the audience.
Give the story room to develop.
The core offer centres on a 90–120 second original song. Agree the mood, vocal direction and review points before final delivery.
Match the audience and occasion.
Choose a main language or bilingual lyrics in one recording. Additional language recordings and separate style versions are scoped individually.
From one song to useful outputs
A complete story.
A recognisable shorter hook.
Full song
A complete recording around the approved brand message.
Social cut
A focused hook for short-form content.
Campaign cut
A longer edit for an ad or campaign moment.
Instrumental output
An agreed version to support voiceover or visual content.
Cuts, alternate recordings, file formats, revision rounds and usage terms are confirmed in the project scope. The examples above do not imply that every version is included.
Where the song can work
Carry the same idea
into different moments.
Give short content a familiar sound.
Use a selected hook in Reels, TikTok, campaign videos and approved ad placements, with the edit matched to the format.
Connect the sound to the story.
Bring the song into a brand film, product introduction, store page or launch content where it supports the message.
Make the brand part of the occasion.
Use agreed versions at launches, roadshows, presentations or community activities. Playback and usage requirements are confirmed for the project.
A clear production process
From your brief
to a usable recording.
- 01
Define the message
Agree the audience, key benefit, language, mood and intended placements.
- 02
Shape the direction
Develop the lyric and musical approach around the approved brief.
- 03
Listen & refine
Review the draft recording and complete the agreed revision rounds.
- 04
Prepare delivery
Provide the approved song and scoped cuts, versions and usage documentation.
Useful details
Before we begin.
Do we need the full song for every video?
The full song establishes the creative idea. Agreed shorter cuts let the hook support a social post, ad or event moment without using the complete recording each time.
Are Chinese, English and Malay versions included together?
Choose the language or bilingual approach for the core recording. Separate language recordings, melodies or style variations are confirmed as additional scope where required.
Can you also create the video or animation?
Song production and visual production have separate deliverables. Brand videos, animation or interactive use can be reviewed as a connected project.
How are commercial usage and delivery files handled?
Intended placements, usage rights, deliverable files, revision rounds and any third-party components are confirmed in the project agreement.
Connected creative work
Give the sound
a place in the experience.
Let’s shape the sound
What should people
remember about your brand?
Share the message, audience, preferred language and where the song will be used. We’ll help define the creative direction and delivery scope.