MarketingOne shared link.
A world of
birthday wishes.
A digital celebration product connecting brand direction, user experience, accounts, guest contributions, interactive reveals and sonic identity.
The idea behind the experience.
A host creates a Bliss Moment, shares a private link and gathers wishes from friends. Those contributions become an interactive surprise for someone special.
What needed to work
Make host, guest and recipient journeys clear for first-time users while preserving a warm, recognisable product personality.
A clear journey through the project.
- 01Create
A host prepares a Bliss Moment.
- 02Invite
Share a private contribution link.
- 03Contribute
Guests add a selfie, wish and vibe.
- 04Reveal
The recipient opens the collected surprise.
See the experience.
Explore the supplied artwork and interface captures. Select a view, scroll longer screens, or open the complete original.
Choose a view to explore the project.
Scroll inside the preview to see more.Select the image to view the complete original.One identity, four musical expressions.
The product’s warm, celebratory identity extends through English, Chinese, Malay and K-Pop recordings.
Hear all four versions →BlissPOP · English
Original supplied recording
What 360 delivered.
Product & brand
Concept, positioning, product language and visual direction.
UX & interfaces
Connected host, guest, dashboard and reveal experiences.
Accounts & backend
User accounts, moments, submissions and persistent product state.
Interactive reveal
Wish Stars, animated reveals and PartyPOP mechanics.
Sonic identity
Four original songs extending the product beyond the screen.
Build something around your audience.
Use this project as a conversation starter. The right scope depends on your users, content, operations and intended outcome.