MarketingMovement Cards
Tap to turn the card and explore the supplied product artwork.
Product interaction exampleBrand & Shopify commerce
A little imagination.
A complete
brand experience.
A family product brought to life through a story-led Shopify store, interactive product education, two videos and an original brand song.
ShopifyInteractive UXVideoSonic HookOn-page SEO
Digital launch delivery · Store, story and product experience
Context & objective
The idea behind the experience.
Finding Chess began with Charlie’s imaginative question: “Dad, what if chess had surprises?” The product combines familiar chess pieces with Movement Cards and hidden Surprise Gifts. Our role was to translate that existing idea into a clear digital launch.
What needed to work
Help families understand an unfamiliar game, choose the appropriate pack and enjoy the warmth of the story on mobile.
From interest to experience
A clear journey through the project.
- 01Discover
Meet Charlie and the family story.
- 02Understand
See the game, cards and surprise gifts.
- 03Choose
Compare the Complete Game and Add-On Pack.
- 04Explore
Watch, listen and try product interactions.
- 05Shop
Continue through the Shopify purchase journey.
Interactive product presentation
Product education you can touch.
Surprise Gifts
Tap to reveal the surprise gift artwork.
Product interaction exampleStory, explanation and sound
Watch the launch experience.
Published project videos stream from their existing host and require an internet connection.
Defined scope
What 360 delivered.
Shopify experience
Store structure, product presentation and mobile buying flow.
Product education
Interactive card and gift reveals explaining the physical product.
Story & video
Welcome and how-to videos connecting the family story and gameplay.
Original brand song
A musical extension of the product story and launch experience.
On-page SEO
Page titles, content structure and product-related information.
Start with your goal
Build something around your audience.
Use this project as a conversation starter. The right scope depends on your users, content, operations and intended outcome.
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