MarketingEvery delivery
has a story.
Two commissions. Ten connected chapters. A mobile-first browser game that makes Flyers Media’s service values playable.
The idea behind the experience.
Flyer distribution is easy to describe but harder to demonstrate. Flyer Rider turns targeting, route decisions, changing conditions and careful delivery into a story-led game.
What needed to work
Help audiences experience the care behind a practical service and discover the real brand through play.
A clear journey through the project.
- 01Receive the brief
A local business has something to announce.
- 02Choose & deliver
Read targets, plan routes and manage supplies.
- 03Adapt
Navigate weather, slopes and route choices.
- 04Complete the story
Revisit gameplay records and discover the service.
See the experience.
Explore the supplied artwork and interface captures. Select a view, scroll longer screens, or open the complete original.
Choose a view to explore the project.
Scroll inside the preview to see more.Select the image to view the complete original.Two commissions. Ten chapters.
Opening Week
A neighbourhood bakery needs to spread the news. Five missions introduce targets, priority addresses, supplies and delivery decisions.
Mountain & Sea Festival
Five further chapters introduce route choices, weather, hillsides and village boardwalks before a shared finale.
The festival is fictional. In-game delivery records are gameplay records, not advertising distribution or campaign-performance figures.
What 360 delivered.
360 · Strategic direction
Define the service values, audience takeaway and business next step.
GamesAdv · Story & design
Two commissions, chapter progression and a connected finale.
GamesAdv · Production
Mobile controls, gameplay feedback, visuals and browser deployment.
Brand connection
Connect the fictional game journey back to Flyers Media.
Build something around your audience.
Use this project as a conversation starter. The right scope depends on your users, content, operations and intended outcome.