What needed to work
The product had to feel clear enough for first-time users while still carrying its own brand personality, interaction model and repeatable product logic.
Interactive Brand Experience · Flyers Media × GamesAdv
Turning a service story into a playable brand experience.
Flyer Rider transforms the familiar idea of neighbourhood flyer delivery into an original browser game. Instead of explaining Flyers Media only through service copy, the experience lets people play the role, complete routes, build scores and move through branded levels — a working example of how GamesAdv can turn a business story into interaction.
GamesAdvBrand ExperienceBrowser Game5 LevelsScoringProgressionLeaderboardFlyers Media
The Build
From idea to a working product experience.
This project is presented as an end-to-end build rather than a single webpage — connecting concept, design, product logic and deployment into one coherent experience.
01Brand StoryTranslate flyer distribution into a clear playable idea.
02Game DesignCreate rider movement, left/right delivery, obstacles and timing.
03Level ProgressionBuild five themed routes with unlock progression and star goals.
04ScoringReward accurate delivery, speed and performance.
05LeaderboardConnect score performance to a shared competitive layer.
06Brand CTABring the experience back to Flyers Media and its real-world service story.
Project Thinking
A brand can explain what it does by letting people play it.
Players ride through neighbourhood routes, deliver flyers, manage time and performance, unlock five stages and compete through a score-led experience presented by Flyers Media and built through GamesAdv.
How 360 approached it
We treated brand, UX and technology as one build: define the product idea, shape the user journey, build the frontend and backend, connect the data logic, then prepare the experience for launch.
In Product
A brand can explain what it does by letting people play it.
A brand can explain what it does by letting people play it.
Players ride through neighbourhood routes, deliver flyers, manage time and performance, unlock five stages and compete through a score-led experience presented by Flyers Media and built through GamesAdv.
- Original browser-based delivery gameplay
- Five distinct route stages with progression
- Score, delivery count, time, lives and performance feedback
- Star collection and replay motivation
- Leaderboard integration for competitive replay
- Flyers Media branding and service CTA inside the experience
What 360 Delivered
More than frontend design.
The scope demonstrates the wider build capability behind the visible interface.
Experience Concept
Turn a real business activity into a brand-native game concept rather than applying a generic template.
Game UX
Design controls, HUD, scoring and player feedback so the experience is understandable in-browser.
Level Design
Five scenarios create progression and give the brand story more depth than a one-screen mini game.
Scoring & Progression
Stars, unlocks and accumulated performance create reasons to continue playing.
Leaderboard Layer
Connect game performance to a shared score layer for replay and friendly competition.
Brand Integration
Flyers Media is part of the gameplay story, while GamesAdv is positioned as the engine behind the interactive experience.
Why This Project Matters
Interactive brand experiences can make a service easier to understand — and easier to remember.
Flyer Rider demonstrates the Engage layer of the 360 ecosystem: brand storytelling becomes participation, and a business service becomes something audiences can actively experience.