360 Marketing shaped the brand direction; GamesAdv brought it to life as an original game. Super Rally connects PickleChill’s community spirit with characters, stories and shared play beyond the physical court.
PickleChill brings people together through pickleball. Following its anniversary experience, the opportunity was to give that identity a digital expression people could explore between physical sessions.
The project aimed to turn friendship, teamwork and the enjoyment of the sport into an original playable world. Characters, stories and shared challenges would give people different reasons to enter and return.
Project focus: brand expression, meaningful participation and a foundation for continued content.
360 connects the brand objective and project direction. GamesAdv develops the creative world and the systems that make it playable.
Start with PickleChill’s community identity and the role a game could play beyond physical sessions.
Express friendship and teamwork through a cast, doubles partnerships and a shared visual world.
Connect character art, motion, gameplay, story and mobile controls in a browser game.
Use the playable foundation to scope future content, brand partnerships and organised events.
Explore the character system, story, playable interface, trophy goals and product integration. Each view shows a different part of the project. Artwork and earlier gameplay captures are labelled below.
Choose a part of the project.
A coordinated uniform connects the cast to PickleChill, while individual colours, personalities and signature abilities give each character an identity.
Scroll inside the preview to see more.Select the image to view the complete original.Each creative choice has a role in the experience. The aim is to make the brand recognisable and give participation a purpose.
A shared team uniform connects the 12 characters to PickleChill. Individual colours, personalities and signature skills help players choose favourites within that identity.
Brand role: a recognisable cast that can support future stories and content.Doubles partnerships and a story about becoming a team give PickleChill’s community spirit a practical expression. Players experience the idea through their role in the game.
Brand role: express friendship and shared participation through play.World courts, five trophies, story progression and rankings offer different goals to explore. Players can choose a new setting, continue a chapter or take on another challenge.
Brand role: design reasons to return; measure actual behaviour after launch.Supplies in stamina-enabled play provide moments for functional product integration. Court and Cup placements offer other routes for a partner to appear in the world.
Brand role: plan a relevant presence, with artwork and deliverables scoped per partner.The value lies in making the brand direction, creative decisions and working product fit together.
Frame Super Rally as an extension of PickleChill’s community identity. Connect the brand objective, creative direction and development scope so the game has a consistent purpose across its characters, story and ways to play.
Visible in the result: a shared PickleChill identity across the game world.Develop the original cast, coordinated team clothing, signature abilities, court environments and character-led story. Carry the same identity through artwork, interface and in-game movement.
Delivered: 12 characters, 12 signature skills and 28 court environments.Bring together mobile controls, animated shots, AI doubles, Solo Cups, story progression, rankings and supported live multiplayer formats in one browser experience.
Delivered: a playable product, accessible from a web link.The existing game provides a starting point for new content and agreed partner experiences. 360 can shape the campaign or event brief, with GamesAdv scoping the game changes it requires.
Next-stage scope: content, sponsorship activations and event operations.Future activations are planned separately. Registration, rewards, CRM connections, participant support and campaign reporting are not presented as delivered Super Rally integrations.
Original characters, distinctive abilities, varied environments and progression come together in one branded game.
A 24-chapter story follows friendship and becoming a team, giving the characters a continuing journey within the PickleChill world.
Friend matches, live doubles, Online Cups and rankings extend the experience from individual play to shared participation.
Start with your product, service, USP or marketing objective. 360 shapes the experience brief; GamesAdv develops the game. Together, we connect the message with relevant player tasks and an agreed next action, such as exploring a product, enquiring or joining an activity.
Best suited to a launch, brand education or participation campaign. The game concept and scope are designed around your audience and objective.
Brief → concept & storyboard → branded gameplay → agreed next actionDevelop an original game with its own characters, visual identity, settings and story. 360 helps frame the brand direction and first-release scope, with GamesAdv leading creative production and game development.
Best suited to a brand or business planning a longer-term entertainment property. Start with a coherent playable release, then define the next stages of content and development.
Original direction → character world → playable release → content roadmapBegin with a focused, complete experience. Character and asset rights, code access and usage permissions are agreed in the project scope. Building IP creates a foundation; recognition and commercial value require continued content, promotion and operation.
The current game is the foundation. Each extension needs its own objective, scope and delivery plan.
Explore court branding, character outfit sponsorship, functional product integration or Cup naming. Partner artwork, availability, supported modes and reporting are defined for each agreement.
Use supported multiplayer formats as a starting point for an organised event. Registration, promotion, prizes, player support and reporting require a separate event plan, integrations where needed and capacity testing.
Plan further character stories, visual content and game updates around the brand’s direction. Ownership, usage permissions, source-code access and handover are agreed in the project scope.
Tell 360 about your audience, your product or brand message, and the action you want people to take. We will recommend a direction, outline the creative and development scope, and identify a focused first release with GamesAdv.
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