WeChat is a mobile text and voice messaging communication service developed by Tencent. It was first released in January 2011. It is one of the largest standalone messaging apps by monthly active users. The thing that makes WeChat unique is what you can do within the app. There are a variety of functions that allow users, and marketers, to interact with other users and sellers.
WeChat Marketing is having your business & marketing strategies implemented inside the WeChat social networking platform. It provides you the opportunity to setup your business portal inside WeChat, so that your customers can enjoy better ‘value-added’ services, save time & more convenient. At the same time, you can also attract potential customers in WeChat & bring them to your offline business or physical retail stores.
Mobile marketing is extremely important today. Many companies are using WeChat as the mobile marketing tools to promote their business. WeChat helps companies to reach their audience via the creation of WeChat official accounts, it is a great way to generate brand awareness.
Companies can publish content like text, photos, video and audio messages to their followers. Individuals can follow the official account either by scanning a unique QR code or by getting someone within their WeChat network of people to share the account. Once followed, he or she can receive direct messages from you or to access content with more advanced interactive features.
The Benefits of WeChat Marketing:
- Message Broadcast – Interact with your customers through text, image, audio, video or rich media.
- Auto Reply – Respond automatically with preset messages – welcome message, message auto-reply and keyword auto-reply.
- 1:1 Communication – View messages and feedback sent by your followers and replying to them directly.
- User-Defined Menu – Create 3 menus and each menu comes with up to 5 sub-menus to form a mini website.
- Analytic – Track your new followers and result of message broadcast to understand your business better.
- Creative Mobile Campaign – Create creative campaigns or interactive module to promote your products / services on mobile devices and interact with your valued followers to increase your brand awareness and customer loyalty.
If you would like to find out more about WeChat marketing and learn how we can help you to run a successful WeChat marketing campaign, contact us today!