WhatsApp Marketing – Ways to Grow Business by Implement WhatsApp Effectively

In today’s fast-paced digital world, businesses need to constantly adapt to new technologies and trends to stay ahead of the competition. One of the most popular and effective communication channels for businesses is WhatsApp. With over 2 billion monthly active users, WhatsApp is the most widely used messaging app worldwide, making it an ideal platform for businesses to connect with their customers and grow their business.

Published in WhatsApp blog on Jan 2023, more than 2 billion users are using WhatsApp for personal or commercial purpose. The below show the most-popular messaging apps around the world, and WhatsApp is the top messenger apps at 138 counties.

With such massive users, how can WhatsApp help to generate business sales and revenue? Let’s continue.

1. WhatsApp Connect – Link with customer, colleagues and suppliers

Some might find it intrusive if you call them directly. With this instant messaging platform, WhatsApp, everything is possible as long as you have stable internet connection. It provides you several options when delivering rich media messages e.g. Images, video, GIF, etc.

– By message (one to one)
One of the fundamental features provided by WhatsApp, it allows user to direct click to chat by text, audio or even video with anyone.

– By groups (many to many)
WhatsApp support to create group with 256 participants and provide ability to set group privacy & details. Thus, user can share documents or follow up even though they are not sitting in front of the office desk.

– By broadcast (one to many)
Broadcast is a private sending method which support sending messages to maximum 256 contacts per blast. As business owner, do take time in gathering and grouping customer leads based on preferences. Later that, start blasting your marketing messages periodically. This also works in personal and offices. We can share messages such as event reminder or new policy to our friends, relatives or colleagues.

2. WhatsApp Business – Facilitate better customer relationship (CRM)

We must aware that there is a dramatic shift in communication preferences and consumers demand greater convenience without spending a lot of times. As reported by EConsultancy, a famous digital community for marketers, up to 79% of the consumers prefer online chat which support instances reply and multitask.

In 2018, WhatsApp Business was released in order to assist medium and high enterprise or business owner a better management on the client relationship. Many companies joined as business account such as Booking.com, OYO, UBER and many more.

By joining this, user can set automatically reply messages similar to ChatBot function, customer labels, shop details and gather leads for remarketing purpose. Messaging statistics will also provide for user’s review. Building and enhancing the real time customer services will certainly takes effort and times, but you reap what you sow, surely harvest the ripe fruits someday.

For example, famous budget hotel chain, OYO have taken the lead in engaging WhatsApp Business account with a blue tick. Customer can book an OYO room either confirm or cancel order via WhatsApp. Same as basic WhatsApp, details shared in WhatsApp are private encrypted.

3. WhatsApp Stories – Interact with customer

Inspired by Snapchat’s popular feature, Facebook introduced own stories features successively. Stories will visible for 24 hours only. Based on Tech Crunch, a well-known American online publisher which mainly focusing on the tech industry, Facebook owned apps’ stories users have increased to more than 500 million compared to Snapchat (190 million).

At annual Facebook Marketing Summit 2019, Facebook revealed that ads on WhatsApp are coming soon in early 2020. Not only Facebook and Instagram, but time to move attention on WhatsApp stories as this platform is also new and unexplored yet. Do note quality Interaction with followers is pinpoint of a successful business.

4. WhatsApp Contest – Generate sales and customer leads

Back in 2017, trend of kick-start a WhatsApp contest began to spread worldwide. Most companies practicing this when having new product launching, event or sales.

The idea is to purchase -> WhatsApp -> Win. Attracting prizes likes car, mobile phone and other electronic appliances are provided. Then, organizer will notify the chosen winners.

It boosts your sales and increase website traffic as people will scroll your official website directly for further details. To proceed, you may create WhatsApp business account as blue tick account is more credible. At the end of the contest, you may gather the leads and broadcast marketing messages accordingly. So call one stone hit two birds.

Successful examples are contest held by Giant, Nestle, The Store, Durex and so on. Start planning one contest now, better late —than never.

5. WhatsApp Chatbot – Automate to improve business efficiency

In post covid-19 era, the ability to automate tasks is an important aspect of digital transformation.

It is vital that all functions are working efficiently to ensure maximum output with the key focus to improve productivity and reduce time wasted on repetitive administrative work.

By deploying a WhatsApp Chatbot as part of your business process, it could automate customer service and optimize sales process to improve your business efficiency.

6. WhatsApp Interactive Messages – Improve your customer experience 

The Interactive messages give users a simpler way to navigate the options in messages that they want from your business on WhatsApp.

Users can quickly select their choices & hence using interactive messaging features achieves significantly higher response rates and conversions compared to those that are only text-based.

• WhatsApp List Messages

  List Messages on WhatsApp include a menu of up to 10 options. This type of massage offers a simpler and more consistent way for users to make a selection when interacting with your WhatsApp Chatbot. These messages have a variety of use cases including Multiple Menu Items & Product Choices.

• Reply Button

By adding buttons to your WhatsApp messages, you can create engaging, interactive, and simple messages that give your customers clear options to choose from.

WhatsApp Buttons allow you to better anticipate how your customers will respond to your messages, giving you the ability to simplify your flows.

Conclusion

WhatsApp has become an essential communication channel for businesses to connect with their customers and grow their business. By providing excellent customer service, building personalized relationships, using WhatsApp business features, and running targeted WhatsApp marketing campaigns, businesses can effectively use WhatsApp to achieve their business goals. With the latest statistics showing the growing usage of WhatsApp for business, now is the time for businesses to implement WhatsApp effectively to stay ahead of the competition.

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If you want to find out more about WhatsApp Business Solution and learn how we can help you to run a successful WhatsApp marketing campaign, contact us today!

*WappBS is under Malaysia SME Business Digitalisation Grant program, sign up now to enjoy a 50% matching grant of up to RM5,000 rebate.
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